Digital Marketing

Standard vs. digital marketing

In today’s ocean of data sources, it becomes increasingly difficult to make any sense of the larger picture.

Yet another aspect of the issue is the swift expansion of marketing efforts in the digital domain – mainly due to the wide adoption of social media. At the end of the day, as long as marketing is successful, the business is not interested in what challenges had to be overcome.

Comparing apples with apples

In order to reach decisions on marketing strategies, one needs to compare campaign results. But how do you compare a video ad on YouTube with Google AdWords or a prime-time spot?

What is the solution?

We build tailor-made dashboards for each customer – where we compare marketing effort effectiveness across channels in a structured and easy-to-understand way. Marketing teams get a much-needed interface to all their data from a single source – at the click of a button, across devices. Let’s leave the reporting aches behind and start thinking how to best add value!