Standard vs. digital marketing
In today’s ocean of data sources, it becomes increasingly difficult to make any sense of the larger picture.
Yet another aspect of the issue is the swift expansion of marketing efforts in the digital domain – mainly due to the wide adoption of social media. At the end of the day, as long as marketing is successful, the business is not interested in what challenges had to be overcome.
Comparing apples with apples
In order to reach decisions on marketing strategies, one needs to compare campaign results. But how do you compare a video ad on YouTube with Google AdWords or a prime-time spot?
What is the solution?
We build tailor-made dashboards for each customer – where we compare marketing effort effectiveness across channels in a structured and easy-to-understand way. Marketing teams get a much-needed interface to all their data from a single source – at the click of a button, across devices. Let’s leave the reporting aches behind and start thinking how to best add value!
- Glen Khouw, CFO, Philips
"At Philips, we employ the agile process and have deployed design sprints and weekly development sprints in order to best capture the specifics of an ever-changing competitive landscape."
"Code Runners' way of working integrated well with this process and the team showed outstanding ownership and commitment for the length of the project."
- Petko Tinchev, Head of Analytics, GemSeek
"The Code Runners team is quite professional and experienced. All communication with our internal team has been exemplary."
"Not only have they shown quality and on-time delivery, but also an ever-increasing knowledge of our business; we were able to reach economies of scale over time."
- Magy Saykova, Sixt Bulgaria
"The young and motivated team showed professionalism and understanding of our needs from the very beginning."
"Furthermore, their technical expertise helped us solve complex technical challenges like real-time synchronization between digital systems and alignment with internal infrastructure."