Hit enter to search or ESC to close

Tag: Scrum

Importance of customer communication

The importance of customer communication

Gaining a customer base is certainly not easy – especially in the very beginning. Even more so, a company can't achieve lasting success or building successful partnerships, if customer needs are not pivotal. If that's not the case, it may turn out that the once happy customers are now dissatisfied - and one by one they would start looking for the services of competitors.

Killing that feature you knew would change the world

The process known as “market validation” is among the most challenging ones to execute – from a time-resource-impact perspective, but also psychologically. While time and resources vs impact are often discussed, the psychological strain is often neglected. For inexperienced product leads failure is difficult to swallow mainly because of the trust they put in their own ...