This dashboard visualizes the results of a Net Promoter Score study, a marketing study used to assess brand strengths and weaknesses in highly competitive (usually fragmented markets). NPS measures the loyalty that exists between a company and a consumer.
Even though traditional NPS visualization is established for years now, we were challenged to visualize data insights in a clear and understandable, yet comprehensive manner with one goal in mind – empower marketing professionals in their daily work and help them achieve more.
On top of the required functionality, we delivered additional user benefits like drag&drop or reports. Our clients use this to create custom, ad-hoc reports to meet any specific needs they may have in the future.