What is a marketing dashboard?
Different types of dashboards offer different information and can be useful throughout various teams in an organization.
A marketing dashboard is a specific type of tool, which calculatesand visualizes KPIs, important for the CMO, Marketing manager and the marketing department as a whole.
The metrics a dashboard shows can be customized according to specific needs. There are several KPIs that the modern marketing dashboard must have, but it all comes down to one thing –ROI.
Single source of truth dashboard